Blog
Real insights and strategies on the branding and marketing landscape.
Brand StrategyRebranding & RepositioningBranding & DesignGo-to-MarketConsumer BehaviorMarketing & Career
Rebranding & RepositioningJul 9, 2026
Rebranding: when to do it and when to choose another brand move
When to do a rebranding: the four possible brand moves, the risks of each, and what the Tropicana, Dunkin', and Jaguar cases teach.
Brand StrategyJun 24, 2026
How brands grow: what differentiation and availability reveal
How brands really grow: a study of 153 brands across five countries reveals the role of differentiation, brand awareness, and availability.